Pinterest is where you need to be. It is one of the largest search engines aside from Google. They get about 367 million monthly visitors. According to Pinterest, they are a full-funnel solution to your marketing needs.
Another good statistic to know is that 97% of the top Pinterest searches are non-branded content which means that users go to the platform to search for something, not a specific brand. As a small business, this gives you a good opportunity to be front and center. People go on this platform to search for an idea or a product, and a lot of the times purchase directly through Pinterest.
What you need to understand first, is that people go to Pinterest to plan. They are there to explore ideas that are relevant to what they want, and they are looking for something to spark their interest. Here is your opportunity! Let’s go over 4 tips to boost your website traffic from Pinterest.psst...I need to let you know that some of the links below are affiliate links. It's not anything bad, this just means that if you make a purchase through one of the links below I might earn a small commission. (at no extra cost to you of course!) If you want to learn more about affiliate links click here to read my disclosure policy.
1. Click-Worthy Pinterest Templates
Before you start Pinning, you need a template to use. There are many pre-made templates that other creators sell or that you can find on graphic design websites or apps like Canva, Adobe Spark and the Over app. Some of these even have great tips for you to learn the basics of graphic design. For a more in-depth discussion on graphic design, visit my post on the JM Blog, 5 Graphic Design tips for your Logo. You will need to create a template that you can edit quickly when you need fresh pins (we will discuss this later in this post) and when you need a new pin for a new post or product. So, how do you create a click-worthy template?If you're looking for somewhere to get Pinterest templates, Creative marketing is the place to go! I recently bought $18 worth of templates and I am loving them! Click here to take a look!
2. Using Pin-able Images on Your Website
After you've made some click-worthy templates, you can include them on your website. If you have a blog, make sure to include these Pin-able images within your posts. Pin-able images need to follow the 2:3 ratio in terms of size in order to fit with the typical Pinterest pins. Make sure that these images are enticing and that your content adds value to the reader. This will ensure that they pin it to their boards and your content reaches an even larger audience.3. Fresh Pins v. Re-Pins
The Pinterest algorithm favours fresh pins over re-pins. They don’t want users to constantly see the same pins, so they prefer new ones. This is also why I mentioned earlier that you should not copy others pins, just use them for inspiration. Copying is also wrong because they spent a lot of time creating their own fresh pins. The only time it is considered okay to copy a template is if the creator is selling the templates to you for your own use.boards.
4. Pinterest Ads/Promoted Content
Some of you might think that ads aren’t good especially if you don’t have a budget. You might think that others might not click on your Pins if they are promoted. That’s not the case. I’m speaking from experience. You can promote your pins with a small budget. For example, I’ve promoted pins that perform well organically using a budget of $1 per day for 10-15 days. That’s a total of about $15 per promoted pin. I try to promote 2 pins throughout the month. This has helped me increase my traffic through paid and organic reach.Looking to grow on social media? Grab my ebook, Social Media Power, to learn the best strategies and grow your online business! I teach you how to make sales, drive traffic, promote affilate product and more all in this ebook. Get it today!
I hope that you find these tips helpful. I’ve tried these methods and I have read a lot about what works best from others and reports published by Pinterest.
Have you seen success with Pinterest? Let me know in the comments!
About the Author
Johana M. Caba, M.A. is a public relations professional and social media manager/marketer. She shares thought-leadership articles on her business blog (JM Blog) and on her social media accounts. Johana recently earned her Master’s Degree in Professional Communications from William Paterson University of New Jersey.Blog: www.jmintegratedmarketing.com/jmblog