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5 Ways To Save Time Creating Social Media Content


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Social media marketing is the easiest way to drive free traffic and sales to your online business, but it can be very time-consuming. Most of us have to manage two or more social media accounts for our online business and let's be honest, sometimes creating new content can be difficult. 

We brainstorm new ideas, post them on social media then repeat this cycle over and over again. It can be tiresome and draining creating new images, videos and text to promote your brand, especially if you're a solo business. That's why I've created this list of creative and unique approaches you can take to save more time creating social media content.

psst...I need to let you know that some of the links below are affiliate links. It's not anything bad, this just means that if you make a purchase through one of the links below I might earn a small commission. (at no extra cost to you of course!) If you want to learn more about affiliate links click here to read my disclosure policy.

Here are 5 ways you can save time creating content for social media:

1. Re-purpose Your Content

Instead of coming up with something new, re-invent something old.  For example, you can take a tweet you posted on Twitter and change it into an infographic or quote to post on Instagram. This way you're not wasting any time thinking of new ideas, you're just remodelling old ones. Another example is turning a blog post into a Youtube video. Instead of reading the content, your audience has the option of receiving it visually.

Re-purposing social media content also works to boost your audience engagement. If something performs well on one platform, it's bound to perform well on another because the content is the same. Many celebrities and influencers use this method to save time while still being active on multiple social media platforms. You can adapt this method to your social media marketing strategy as well. 

The value of your content never changes no matter what form it takes. Learn how to deliver the same message in multiple ways. Start re-purposing your social media content!

2. Use Social Media Templates

The easiest way to save more time is by using something that's already made. Social media templates consist of ready-to-use Instagram stories, Instagram posts, Pinterest Pins, Facebook covers and more. All you have to do is add your desired text to these templates and they are ready to be posted to your desired platform.

Using social media templates also helps you create a cohesive visual brand and lessens the work of your content strategy. Most templates are designed with a specific theme in mind such as modern, feminine or professional. By purchasing a bundle of social media templates you're essentially getting a new and established brand for your business's social media content. 

Now you're not only saving time creating social media content but you're also building your visual brand by using templates.  

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If you're looking to buy affordable but high-quality social media templates I recommend Design Bundles. Design Bundles currently has 67 000+ ready-to-use social media templates for Facebook, Instagram, Pinterest, Snapchat, Twitter and Youtube. You can download and open these templates through Canva and/or Adobe Photoshop. 

Design Bundles is a great site to find creative and fully customizable social media templates for your unique brand and business. If you're looking to save time and also add a little creativity to your social media content, Design Bundles templates are perfect for you!

In addition to templates, you can also find product mock-ups on Design Bundles. This is perfect for displaying any of your products to potential customers and clients. 


3. Ask Your Audience 

Stop wasting time thinking of new content ideas all alone. Ask the people you're making content for what they want to see. Doing this saves me tons of time and I know that whatever I create will perform well because my audience hand-picked it. 

Provide value by asking your audience what they think is valuable. Here are a few ways you can figure out what your target audience wants to see:

  • Run a poll or survey 
  • Ask your email list to recommend some ideas
  • Do market research and figure out what's trending amongst them
  • Find your best performing post and create similar content
  • Tweet or write a Facebook post directly asking your audience what they want to see
These are just a couple ideas to get you thinking but the real results come once you go out there and ask your audience yourself. 
Want to BOOST the sales + traffic of your online business with social media? Grab my eBook, Social Media Power to learn everything you need to get started and grow on social media. Start harnessing the power of social media today!

4. Plan Beforehand 

Set aside time to brainstorm, design and schedule content for your social media accounts. This is called content batching and helps save you time in the future. By planning all your content in a fixed amount of time, you're freeing up time for yourself in the future to focus on other aspects of your business.

You can schedule your social media post through sites such as Tailwind, Hootsuite & Later. Once they're scheduled you never have to worry about them again.

I batch my social media content on a weekly basis so I can refine my strategy to fit new trends and analytics, but you should do what works best for you. If you can come up with content for a month, great. If you only come up with content for a week, that's fine as well. 

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5. Hire A Social Media Manager 

Another way to save time is to find someone else to do it for you altogether. You can hire a social media manager at a reasonable price off of Fiverr. Social media managers can do the following:

  • Create highly-converting social media graphics
  • Optimize your social media account for proper recognition and branding 
  • Post consistently to your social media accounts
  • Moderate and respond to your comments and personal messages 
  • Increase brand awareness
  • Boost the traffic and sales of your business 
  • Engage with your audience and form deeper connections 
  • Understand your analytics to refine your strategy

Social media managers are a great investment for busy entrepreneurs that still want to grow their business using social media. Consider getting one today!

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Final Thoughts

Creating social media content takes up a lot of time, but it doesn't have to. Using these tips and tricks along the way will help cut down time, optimize your content strategy and bring about great results. 

Make more time for growing other parts of your business by tweaking your social media marketing and co strategy. 

How long does it take you to create social media content? Let me know in the comment below!


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