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Effective Ways To Empower Your Marketing Using Social Media

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So it’s that saturated topic once again, SOCIAL MEDIA MARKETING (SMM). But I’ll promise to make it as interesting as possible. 

It’s not a compulsion to have a social media presence in general, but if you want to build yourself an audience of your niche or promote your business online, then SMM is a must. You have to establish a verified and authentic presence in all the channels as you can. According to Hoot suite, 321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an increase of 9%) in 2020. That’s a lot of people for a single year [1] .

Let’s take LinkedIn for example. LinkedIn is a becoming a huge network to connect with fellow professionals throughout the globe. You can hunt jobs, recruit for your business, engage with your community and most importantly grow your network. In fact, 95% of B2B content marketers use LinkedIn for organic content marketing, making it the top-rated social media platform. Wondering why I didn’t mention sales or revenue in the later point? Well, it’s a direct effort of your offline and online marketing processes, which includes using social media effectively to promote your brand.

What’s so special about Social Media Marketing?

Social media makes your business come alive when done efficiently and can produce a more than virtual experience to your audience by engaging them regularly. For beginners in SMM, you can literally do all marketing activities, including PR; increase your brand awareness, influence consideration, brand loyalty, web traffic and more. Your audience to always you can engage you a huge mass of audience regularly promote your content and gain valuable insights. Then adapt your content strategy accordingly. Moreover, you can do all this for free!

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You can also run Ads and sponsor you’re your promotions, but that will cost you. Once you believe that your business is ready to present Ads, then go for it but make sure to do some homework before you start to invest, like

Channelizing your strategy


It’s true that you have to utilize all the available channels to promote you’re business. But the type of goals and strategy identified for social media channels is different. As you know, Instagram is an image, video-friendly medium which can be effectively utilized for promoting Image centric content such as infographics and short videos related to your business.

Each social media should have a different strategy aligned with your marketing goals, and make sure to measure them regularly. Utilize each social media to its fullest extent. Even the type of content you want to publish varies to the type of social media. Effectively optimizing your strategy is a key aspect in Social media marketing. Understand what works well and what’s not by experimenting with different strategies, A/B testing, etc.

Analyze your work!

After publishing your content, it’s time to measure your actions. Analyze your results and find ways to improvise your strategy. Make use of analytics tools to effectively schedule your content, manage and gain deep insights about the reach of your posts.

Take some time to rescale your strategy and concentrate it on channels that have more impact for your business. Each business is unique and so is yours! So make sure to follow your insights and continuously adapt as per your objectives.

About The Author

Thank you to Raghuraman for writing this post. Here is a little bit about him:

Raghuraman is an undergraduate in mechanical engineering, who is currently in digital marketing. He is Google Ads certified and a Hubspot certified Content marketer. He is an avid admirer of marketing and exploring other channels through digital media. 

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1. https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx
2. https://sproutsocial.com/insights/social-media-statistics/