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7 Tips to Boost Online Sales Using Pinterest

7 Tips to Boost Online Sales Using Pinterest

A lot of brands these days are using Instagram and Facebook to drive sales for their e-commerce sites, but they often overlook Pinterest. As a highly visual platform that is used by many consumers to save ideas of everything from wedding inspiration to decor, Pinterest is actually an ideal platform to promote a business. Whether you sell clothing, art, or something else, here are the top tips to drive sales through marketing on Pinterest.

psst...I need to let you know that some of the links below are affiliate links. It's not anything bad, this just means that if you make a purchase through one of the links below I might earn a small commission. (at no extra cost to you of course!) If you want to learn more about affiliate links click here to read my disclosure policy.

1. Create Beautiful Pin Graphics

As Pinterest is an aesthetic platform, it’s critical to have great graphics or high quality, exciting images on your pin. No one is going to click on something that is blurry or looks amateur. For templates to make beautiful graphics for free, head to Canva to get started.

2. Use Targeted Keywords

Take the best SEO practices from your website and apply them to your Pinterest account. Doing keyword research is simple and fast on Pinterest. All you have to do is start typing a word related to your business in the Pinterest search box and see what suggestions appear. For example, if you type ‘photo’ into the search box, you’ll see suggestions like ‘photo wall collage,’ ‘photoshoot,’ and ‘photography poses.’ These are frequently searched for terms that you can use in your pins as keywords.

Here’s another way to find keywords: If you just type the word ‘photo’ in the search box and press enter, you’ll see coloured tiles appear at the top of the feed. These are suggested words that are associated with ‘photo,’ and can be used as keywords for your pins.

You should include these keywords in several places on your pins: title, description, image, and description of the board.

Related Post: How To Grow Your Pinterest Following Like Crazy

3. Craft an Exciting Pin Title

Like writing a blog title, you want an exciting pin title that gets to the point. Here are some quick tips:

  • Make the title seasonal so it is relevant and specific
  • Use odd numbers like 7 and 9 when writing a numbered list
  • Put the keywords towards the beginning of the title
  • Do a ‘How To’ or another informative sounding title

4. Make Your Pin Description Stand Out

In addition to a great picture or graphic on your pin, a concise and effective description is very helpful. Use buzzy language and add a call to action to get users to engage with the pin. If you include a call to action in your description like, “Click to learn how to bake melt-in-your-mouth brownies from scratch,” people will be more likely to click than if you didn’t write anything.

Related Post: How To Optimize Your Pinterest Account For Business Success

5. Write a Helpful Board Description

Your Pinterest boards should be organized with specific themes for each to make finding the pins easier. Before someone is going to click through to your website, they are likely going to read what you have written on your board. Think about what they might like to know in one paragraph and how the board will be useful to them. Be sure to use keywords, as many as possible without stuffing them.

6. Optimize Posting Time

Like Instagram, Facebook, and email newsletters, there are optimal times in which to post your pins on Pinterest. Usually, these times are based on when people are active on the platform. Following these will aid in your pins getting seen by more people. According to Oberlo, the best time to post on Pinterest is between 8pm-11pm, particularly on Saturdays and Sundays. 

To optimize my posting time I use Tailwind. Tailwind is a Pinterest scheduler that analyzes your follower's activity in order to publish pins when your followers are the most active. Ever since using Tailwind I've seen a significant boost in the number of saves and clicks my pins are getting. Click here to start using Tailwind today!

7. Get Rid of Pins That Aren’t Performing

If a pin is not working, get rid of it! You want your boards to be as high-quality and performance-oriented as possible, so you don’t need duds dragging you down. 

Pinterest can be a great tool for businesses, from those just starting out to mega-retailers. There are over 250 million active monthly users on Pinterest, some of whom could be your future customers. Try these tips and you’ll be on the right track to making some conversions in no time!

About The Author

This post was written by Taktical Digital. Taktical Digital is the best digital marketing agency in New York for Paid Social Ads, Email Marketing and Conversion Optimization. You can visit their site at https://taktical.co