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The Secret To High-Quality Blog Content


Take your blog content to the next level with these easy tips

As bloggers, we are constantly trying to produce the best blog content possible. To do so, we use the help of many keyword search engines, plugins and reference articles. However, only a small percentage of bloggers have a concrete blog content strategy to create engaging and useful articles for their audience.

After conduct some research into the blogging industry I was able to determine the trends between high-ranking blog posts. There is a certain content strategy behind every high-quality blog post, a secret formula if you will. With that said, you can start creating high-quality blog content in minutes by implementing these simple steps. 

 psst...I need to let you know that some of the links below are affiliate links. It's not anything bad, this just means that if you make a purchase through one of the links below I might earn a small commission. (at no extra cost to you of course!) If you want to learn more about affiliate links click here to read my disclosure policy.

What is high-quality blog content and why is it important?

High-quality blog content is descriptive, engaging, informative and useful articles created for a certain target audience. An ideal blog post should be 1500+ words, have many visuals, different text formats and designed for a suited audience to be considered high-quality.

Determine where your blog content ranks using the info-graphic below:


Google ranks your blog based on the quality of what's on it (your content). If your articles are only 200 words each and have no pictures. You're probably not to rank as high as a blog with a defined content strategy.

In addition, when you consider your audience, the quality of your blog content is important as well. If your articles aren't providing any value to them or effectively helping them solve a problem in their life, you will start to lose readers.

1. Determine What Your Audience Wants 

Have you ever received a really crappy Christmas gift? If you have, it was most likely from a family member or friend that you don't see too often and doesn't know you too well. 

Don't give your audience crappy Christmas gifts. 

Keep your audience in mind when you're planning your next blog post. Is this something that will help them with an issue in their lives? Does this article provide any value to them? If not, you might have to consider another topic. 

A trick to staying in tune with your audience is following your niche. If you are a finance blog and are considering writing a post about your pet dog, you know you're doing something wrong because it is off-brand.

Find Your Target Audience 

Your target audience is essentially your ideal reader. When your writing your blog post who do you imagine on the other side of the computer reading it? 

Once you've determined who your target audience is, you have to find a way to reach them at let them know your writing content for them. 

Knowing your target audience down to a tee will help you determine what they want and create high-quality blog content for them.

In my social media guide: Social Media Power, I teach you everything you need to know about branding and defining your audience. I also teach you the social media strategies I use to make five-figures from my blog and drive 25k visitors a month. Grab your copy for $27 today!

Look At What's Trending 

Another way to determine what your audience wants is to look at what's trending amongst them. I use websites such as Google Trends to keep up to date with popular topics. You can also use Twitter, but I don't recommend it because Twitter trends are usually only 24hr and you need something with a longer time length. 

If you're willing to put in the time, an alternative is to conduct some research into your competition. Take a look at your competitors and see what articles from their blogs are trending and then try to put out something better.

Plan Accordingly

Bottom line: get to know your audience. What type of content do they like? What problems are they trying to solve? Then create your blog content accordingly.

2. Do Your Research

A common trend I found between top-ranking blog posts is that they all had statistics or credentials backing up what they were saying. They weren't just writing meaningless facts, everything had some research behind it. It's important when creating blog content to do some prior research.

Research Your Topic

By writing a blog post about a certain topic you're basically saying to your readers "I'm an expert and I'm here to help you." You're readers expect something when they open your post and if you aren't giving it to them they are most likely going to click off.

So if you want to write a blog post about a certain topic you know nothing about,  become an expert. Do your research.

Research Your Keywords

SEO is important for all bloggers with high-ranking articles. I'm no SEO expert, but I know the basics. A few days ago I knew nothing, then I took the Herpaper Route: Free SEO Course and now I feel like an expert.

To keep track of my keyword ranking in Google, DA and backlinks I use SemRush. SemRush is an online tool that can perform a full SEO audit on your site and deliver a report of exactly what you can do to improve. By using SemRush I was able to take my DA from 7 to 9 in two weeks!

If you want to start mastering SEO and get your blog post found on google click here to sign-up for SemRush.

Overall, SEO does play a big role in your blog content. It makes sure that your article is falling into the right category and is being seen by the right people. Having a concrete SEO strategy can extremely improve your blog content in the long run. 

3. Outline Your Blog Content

Properly Format Your Blog Content

While conducting my research for this article I found another trend between high-ranking blogs. They were multimedia and skimmable which made for an easy read.

• Related Post: How To Write Blog Post Faster And More Efficiently 

Features of high-quality blog posts:

  • Pinnable graphics
  • Use of visuals such as videos, images and infographics to further reader understanding
  •  Credible links 
  • Uses bullet points, image captions, headings and block quotes
  • Email-list opt-in
  • Ends with a call-to-action

4. Proofread Your Work

As a blogger, your main goal should be to publish the highest quality of content you can create. Therefore, before hitting the "post" button you should have already read over your article three times. Proofreading your work has become easier and easier with the help of editing software such as Grammarly.

What is Grammarly?

Grammarly, as you may have guessed, is a grammar checker and is currently being used by 20 million people worldwide. It's is a free browser plug-in and is operative on nearly all writing platforms including Blogger and WordPress.

How Does Grammarly Improve My Blog Content?

grammarly-insightsGrammarly does not only check your grammar, but it can also improve various aspects of your writing such as tone, spelling, clarity, engagement and delivery. These are all factors that bloggers consider when writing content and now there’s a software (Grammarly) able to do it all for us. 
Grammarly does not only check your grammar, but it can also improve various aspects of your writing such as tone, spelling, clarity, engagement and delivery. These are all factors that bloggers consider when writing blog content and now there is a program (Grammarly) able to do it all for us.

Have you ever wondered if your writing is too wordy or isn’t easy to read? Grammarly’s artificial intelligence can analyze your work to give you an accurate readability score and correct faulty sentence structure. That is one of the many reasons why I recommend Grammarly to new and experienced bloggers alike.

Anyone creating written content should be using Grammarly.

Before Grammarly, my blog content literally made no sense. There were constant spelling mistakes, poorly formatted sentences and my writing was never straight to the point.

Now, with Grammarly, I can save myself from the embarrassment of poor blog content because as I’m writing Grammarly, is continuously checking over my work and making sure I’m creating the best content possible.

With Grammarly, you can create high-quality articles using their writing features.

Grammarly Can Analyze:

  • Correctness of writing
  • Clarity
  • Engagement
  • Delivery
  • Readability
  • Spelling, grammar and punctuation
  • Sentence structure

Other Features of Grammarly:

  • Plagiarism checker
  • Option to send writing to professional proofreaders
  • Can analyze the read and speaking time of your content
  • Accepts .docx,. odt, .rtf and .txt files
  • Has an affiliate program
  • Can check writing on almost all platforms (ie, social media, emailing, documents)

Why You Should Get Grammarly?

You should get Grammarly because it is easy to use and can greatly benefit your blog. I haven’t regretted getting Grammarly since last year when I first downloaded it. Bloggers want to publish high-quality content because it boosts search engine rankings, traffic and your DA. The only way to produce high-quality blog content is by using Grammarly.

How To Sign-Up For Grammarly?

I know, I know. You're probably busy and have other important work to do. But, I promise you, the sign-up process can be done within minutes.

All you have to do is enter your email, name and create a password to sign-up for an account. After that you fill out some personalization questions and boom, you're a Grammarly user. 

I told you it was easy!

Grammarly is a highly advanced digital writing plug-in that can do so much more than your typical spell checker. Anyone using Grammarly has the chance to create high-quality blog content.

So, What's The Secret To High-Quality Blog Content?

The secret to high-quality blog content is a strategy. You have to have a concrete content plan behind each and every one of your blog posts to produce the best possible blog content.

Above were just were a few common content strategies between the big guys, Now go create yours.

What is your blog content strategy? Share your thoughts in the comments!

How to write blog content your readers will love. Learn how to create blog content and plan content for your blog. Improve your blog content strategy and get more blog content ideas. Click to learn more!